EABL launch the new Gilbery’s Mixed Berries at Guv’nor’s Gardens in Sagana, Kirinyaga County. Targeting the Mount Kenya region which according to EABL’s Gilbey’s Special Edition brand sales brings in 29% of the brand’s entire overall sales per year. Hence, the focus on the mountain region for its first release.
Gilbery’s brand Ambassador Ms. Victoria Mbugua said that EABL had focused on the new innovation in releasing the new Gilbey’s mixed berries to the Kenyan market due to the trends around Gilbey’s Special Edition. Ms. Mbugua said the release was focused on the distributors who in part mention the same to their retailers and eventually customers across Kenya.