Kenya Film Commission Partners with MyMovies.Africa™ in Creating a Screening Culture in the Country

Kenya Film Commission (KFC) has announced its commitment to creating a Screening Culture in the country, through partnering with Kenya’s premier Mobile-first Digital Cinema Extension – MyMovies.Africa™.
KFC, through its Chief Executive Officer – Timothy Owase, says the Commission is looking forward to engaging #TheGreatNightIn – a Monthly online Watch Party, recently launched by MyMovies.Africa™.
“As we get into the future, on behalf of the KFC Board, I would like to commit to the MyMovies.Africa™ team that the product you have launched – #TheGreatNightIn, is a product that the Board can work together with, in creating a Screening Culture in the country”, said Owase, speaking as the Guest of Honour, at the 2nd Birthday celebrations of the MyMovies.Africa™ Service.

Owase went on to re-emphasise the importance of Content Creation, and applauded the Founders of MyMovies.Africa™ for creating monetisation opportunities for Producers. “I call upon Kenyan producers to utilise this forum, to be able to monetise their Content to the world through this technology”, he added.
This partnership has come at an opportune time, when the Kenya Film Commission has been promoting the local Film Industry. With digital migration taking shape, and over 100 Free-to-Air channels available, KFC is required to help the country achieve the 60 percent local Content among Broadcasters. So, KFC is acting as a catalyst, resulting in the sudden huge demand for Content.

“On the back of this success, MyMovies.Africa™ would like to make more of their Titles available for #TheGreatNightIn, where Viewers will be able to exclusively Meet the Cast and Crew via ZOOM”, says Trushna Buddhdev-Patel – Co-Founder & Chief Executive Officer.
The debut of #TheGreatNightIn was the highlight of MyMovies.Africa™‘s 2nd Birthday Celebrations, on Sunday 26th September, which screened the Internationally-acclaimed True Story of Africa’s first female Lacrosse Team, from the Rift Valley in Kenya, and their Journey across the Globe to the 2019 World Championships, entitled: SLEEPING WARRIOR (16+).

The #GreatNightIn will be a monthly online event, that will start by highlighting Kenyan movies, to create a culture of watching Kenya film together as a Household. This will happen every last Sunday of the Month, and will be Hosted

A Swahili Comedy, set in Kenya, KIZINGO portrays the Twists and Turns that Fate throws on even the Best-laid Plans. Will the bumbling Thugs manage to Retrieve the Cash, or Will the Kids outwit Them?

on ZOOM.

For each Ticket, via, every Household shall receive:
1). Access of one Device to the exclusive ZOOM-hosted Watch Party, including a Meet & Greet with the Creators.
2). FREE Rental of the same Title, for Re-watch within 7 Days, on MyMovies.Africa™.
3). FREE Lifetime Membership to MyMovies.Africa™, via automatic Registration; with Access to another 60+ Animations, Documentaries, Features and Shorts from across Africa, as #RentFor7Days or #OwnForLife, in 195 Countries & Territories.
Payment is via Safaricom BONGA Points or M-PESA in Kenya; with Mastercard, PayPal and Visa worldwide.
After the Screening, viewers interacted with Sharon Opari – who the Documentary follows, as well as the Directors – Janet Wells and Producer – Nina Ruiz. The question & answer went Live to Facebook, and can still be Viewed here:
Proceeds of this Edition of #TheGreatNightIn went to the Sleeping Warrior Education Fund, which is empowering the Girls in the Film to University in Kenya.
The next Edition of #TheGreatNightIn shall fall on Halloween, as Sunday 31st October 2021; so MyMovies.Africa™ has selected a Supernatural Thriller from its Catalogue of 60+ Titles, namely the Award-winning Kenyan classic: KATI KATI.

Labaan Shabaan

Labaan Shabaan is a journalist with special interest in social issues, education and lifestyle at Kenyatta University Television and Radio Services.