Premium cognac brand, Rémy Martin, is featuring the inspiring artist
Kennedy Ombina aka King Kaka in their latest campaign, which launches this week. The
global campaign, entitled “One Life. Live Them.” is a first for the region and calls for
individuals to explore a life that is rich with experience.
The call “One Life. Live Them.” encourages people to live their lives to the fullest,” explains
Alvin Saal, Rémy Martin Marketing Manager, Africa. “We want to inspire people to explore
their many talents and diverse interests, instead of simply being defined by a single path. In
partnering with King Kaka we could not have found a more inspiring gentleman. He is
someone who truly embodies the concept of being defined not just by one thing, but by
many”.
The Rémy Martin ethos is rooted in the belief that we must reveal our many talents. Just like
the perfect cognac is a blend of different eaux-de-vie, a fulfilled life is one of many paths,
crisscrossing like the arms of a tree – the realization of all your talents and creative desires,
whatever they may be. The “slash generation” embodies this mindset and sees fulfillment as
a realization of all these talents. Rémy Martin recognizes this new generation and salutes
them.
The global campaign is being unveiled for the first time in Kenya with King Kaka as the face.
Rémy Martin selected him because of the range of experiences he has, and the exceptional
accomplishments that he has achieved. The campaign comes alive through print and video in
which King Kaka describes his “slashes” – the passions that drive him and which make him
unique.
King Kaka – musician, poet and humanitarian, is the embodiment of strength of character. He
is someone who dares to express his creativity and break into new realms. Whilst he is best
known as an award-winning hip-hop artist with over 700 songs, he is also an accomplished
spoken word poet and philanthropist. He is the founder of several initiatives that touch on
topical issues such as gender violence through the Dreams Campaign and youth
marginalization under the ‘Tubonge’ (let’s talk) programme. Most recently his countrywide
Sanitary Bank Initiative has earned him a speaking opportunity at the 2018 Goalkeepers
Conference in New York by the Bill & Melinda Gates Foundation.
He considers himself a lifelong learner committed to balancing and having it all; it is the
motivation that drives him. King Kaka believes that with success comes social responsibility,
the power to give back.
“We are here to build, don’t hold back and don’t wait for success to come to you. We must
dream big together and give back to the community that brings us up. Together we can go
far. So do big things and go for it. Don’t be afraid to fail, because only by learning these
lessons can we succeed”, he highlights.
King Kaka joins a host of notable personalities that have previously graced the “One Life. Live
Them.” campaign including: Hollywood actor Jeremy Renner, Nigerian DJ Jimmy Jatt and
South African technology entrepreneur Madoda Khuzwayo.
The Rémy Martin campaign launches in August