By Tajeu Shadrack Nkapapa
The Meta leadership has confirmed Kenya to be among nations where content creators can earn on Facebook, Instagram and Threads.
In a statement dated 6th August 2024, Meta announced the availability of two new monetization features for eligible content creators in Kenya.
“Today, Meta announced the availability of two new monetization features for eligible creators in Kenya.In-Streams Ads on Facebook and Facebook Ads on Reels will enable creators to earn money for crafting original videos and cultivating community,” META said.
Commenting on the rollout, Moon Baz, Global Partnership Lead, Africa, Middle East and Turkey (AMET) at Meta said; “Every day, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others and bring people together. This expansion will empower eligible creators in the vibrant creative industry in Kenya to earn money, whilst setting the bar high for creativity across the world and making Meta’s family of apps the one-stop-shop for all creators.”
According to META leadership, In-stream Ads can play before, during or after on-demand videos, whether it’s pre-recorded content or when publishing a recording of a previous live stream.
Types of In-stream Ads include Pre-roll Ads (which play before a video starts), Mid-roll Ads (which play during videos), Image Ads (static image ads that display beneath the content) and Post-roll Ads (ads which appears at the end of videos).
“Ads on Facebook Reels integrate seamlessly into original Reels, enabling creators to get paid based on the performance of their original reels while entertaining fans,” META indicated.
“Available from today, eligible Creators in Kenya will be able to earn money for their video and reel content, with support in over 30 languages globally including Swahili,” META added.
President William Ruto made this promise to Kenyans on 12th December 2022 to talk to META leadership to enable Kenyan content creators earn a living in social media platforms.
“I have spoken directly to Meta, the parent company of Facebook, WhatsApp and Instagram, to monetize content. If I was not a State officer, I wonder what the content on my small Facebook page would earn me daily,” said President.