A cinema chain in Austin, Texas, has caused uproar after scheduling women-only screenings of Wonder Woman.
The big-budget superhero film, which stars Gal Gadot, is set for US release on 2 June.
And on 6 June, the Alamo Drafthouse has reserved two showings for those who identify as female.
Now unimpressed men are lambasting the idea on Facebook, claiming they are being discriminated against.
But if some men objected, others embraced the move as within the spirit of the film, which is the first DC superhero outing with a female director – Patty Jenkins – and title character.
As the women-only screenings have proved hugely popular, the Alamo now plans to extend the format across the US.
According to Mashable, the Dallas, Austin, and DC branches will donate proceeds from their ticket sales to local women’s charities.