Ahmed Rady appointed as Coca-Cola East African unit head

Ahmed Rady has been appointed as the new General Manager of for East Africa fo Coca-Cola company

“Ahmed’s success in the business is clear through his work in rolling out some of the most innovative and memorable campaigns in Coca-Cola,” Coca-Cola Southern and East Africa President Kelvin Balogun said.

Mr. Rady will oversee Kenya, Uganda, Tanzania, Ethiopia, Mozambique, and recently added  Djibouti, Somalia, Somaliland and Eritrea being included in the franchise.

“There is tremendous potential for the region, spearheaded by our vibrant, growing youthful and urbanizing population and our unique positioning that will allow our region to benefit rapidly from the accelerating technological change that can unlock growth and leapfrog the limitations and costs of physical infrastructure in important areas of economic life,” Mr Rady