Channel Bamba Sport has signed a major deal that will see promote Kenya soccer.
Speaking today during the signing of the deal, Patric Quarcoo Chief Executive Officer (CEO) Radio Africa Group said that Kenya National Super League (NSL) will be broadcasted FREE OF CHARGE in Kenya.
The exclusive TV media rights agreement was signed between Bamba Sport and Football Kenya Federation (FKF) on the second-tier, the National Super League (NSL).
The Three (3) year deal will see Bamba Sport screen four (4) games Free To Air on the Bamba TV platform every week.
The NSL is considered the breeding ground for top premier league sides in the country and FKF President Nick Mwendwa lauded the partnership saying it would take football in the country to the next level.
“FKF is very excited that Kenyans now have an opportunity for the very first time to view live quality football on their screens and this will provide an opportunity to showcase Kenyan talent to millions of fans around the country” he said,
“The partnership comes at a time when the mainstream media is under a lot of pressure with dwindling profits due to competition elsewhere (digital media) and as FKF we are grateful that Bamba Sport and the Radio Africa Group has decided to invest in the game especially at this time,”
“We believe that showcasing NSL will be key in not only exposing local players but will also help mitigate against hooliganism and poor officiating as the clips can be used as a point of reference. The second-tier league is still without a title sponsor and it is our belief that this joint venture will provide the much needed platform to sell the product,” he added.
Bamba TV General Manager Danny Mucira also lauded the partnership and said as a brand they are keen on growing local sport.
“Today we bring free live local football to Kenya,” said Danny Mucira, General Manager Bamba TV. “This marks a first for Bamba sport and points to our commitment to growing local sports.”
Bamba TV is available throughout Kenya and can be viewed as Free To Air on Bamba TV decoders, GOtv and StarTimes decoders as well. The agreement was signed with FKF with the support of MP Silva FKF Media Advisor.
The deal is said to be in the be worth Kshs. 10 million a year, with an escalation of 10% for subsequent years till the third year. Bamba Sport will invest $ 1 million in advertising with the two set to share 50-50. The deal has been crafted in an expert manner and does not lock out other options such as a title sponsors.