By Alice Njeri
The Communications Authority of Kenya (CAK) has acknowledged the concerns brought about by the ‘Sacred Swindle’ exposé on unlicensed gambling by religious broadcasters aired by a local media channel on May 25, 2025.
“The Communications Authority of Kenya has taken note of the recent exposé titled ‘SacredSwindle’, which highlights concerns regarding the exploitation of Kenyans through unlicensed gambling-related promotions by various broadcasters, in violation of existing regulatory directives,” noted CAK in a press release.
The regulatory authority also reminded Kenyans of their role and responsibility towards ensuring development in the communication sectors.
“We are responsible for facilitating the development of the information and communications sectors, including broadcasting, cybersecurity, multimedia, telecommunications, electronic commerce, postal and courier service,” continued CAK.
The Authority thoroughly emphasised its commitment to upholding the integrity of the communications sector and ensuring that all licensed entities, including broadcasting licensees, operate within the regulatory framework.
“We acknowledge the gravity of the allegations highlighted in the exposé, and the concerns regarding the exploitation of religious platforms to advance unregulated betting promotions disguised as faith-based initiatives,” said CAK
As a result, the Authority instituted a notice to issue a penalty of five hundred thousand Kenyan Shillings to eight non-compliant broadcasters for airing unlicensed price competition promotions, with a 12-hour ultimatum to cease all non-compliant broadcasts or face additional sanctions.
The CAK concluded by reminding broadcasters that in the exercise of the constitutional guarantee of freedom of the media, they have a duty of care to their audiences, a responsibility to uphold the rule of law and contribute to the greater national good.