Equity Bank has identified the growing flower sector in Naivasha as one of its main targets in a bid to double its customer base.
This emerged when the Naivasha branch marked the bank’s 35 years of service in the country by holding a session with its customers.
Addressing the press, the manager in charge of the Naivasha branch Patrick Munjogu said that they were currently operating over 150,000 accounts.
He said that a big chunk of their customers worked in the flower farms adding that they were keen to work with the employers and employees for financial services.