The leader in wearable devices is hoping the Fitbit Ionic will drum up interest in its brand and a tech category that has lost some appeal. взять займ от 18 лет на карту
The “space-themed” smartwatch ($299.95) is $30 more than its biggest competitor: the Apple Watch Series 2. That’s a hefty price to ask of people who may already own a smartwatch or are cautious about investing in one for the first time.
The Ionic has everything you’d expect from a fitness device: sleep and activity tracking, a heart rate monitor, GPS integration, smart notifications and long battery life — one of its biggest selling points. It’ll last up to four days, compared with 18 hours for the Apple Watch.
The waterproof Ionic comes sprinkled with additions for fitness fanatics, too. There’s a sensor that measures oxygen in the blood and personalized workouts that adapt to your feedback.
You can work toward goals — such as running a mile faster — listen to audio coaching and store up to 300 songs on the device. The Ionic also features a payments system called Fitbit Pay that allows you to tap the device at checkout to pay.
The Ionic is Fitbit’s first product with both hardware and software, Fitbit OS, designed in house. Jonah Becker, vice president of design, said the device was inspired by the concept of a “space journey” and “progressive thinking that gets you to a destination.”
“The space theme influences the color palate,” said Becker, referencing the orange, blue and steel color options. “Think about ‘The Martian’ … think about Elon Musk colonizing Mars … and the icy landscape of ‘Interstellar.'”