Glovo tightens market penetration

By Mercy Imali

Global delivery firm Glovo has made new strategic partnerships in a move aimed at expanding its market footprint within Kenya.

It has partnered with Java House Africa, Zucchini Greengrocers, Onn the Way Supermarkets and Naivas. This will enable it tap into strategic business fields in order to expand delivery services.

Speaking on the partnership, William Benthall, Glovo’s General Manager for Kenya, said that the partnerships will greatly benefit consumers of Glovo enabling them to interact with their favourite brands at the tap of a button.

“Glovo is committed to providing its customers with any product from Nairobi within minutes. Today, Glovo is launching partnerships with Naivas, Java House, and Onn The Way, adding these Nairobi institutions to the list of Nairobi’s best loved stores and restaurants that are already on the platform. Glovo is the only platform where consumers in Nairobi can access such a breadth of content within minutes and we are happy that the Glovo platform is helping our partners to access new customers who may not have been able to access to date,” said Mr.  Benthall.

“In the long run these partnerships will help us achieve our broader strategy of being a single platform for all our customer’s needs and deliveries,” he added.