By Selian Mbari
On July 24, 2025, the National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) launched a new National Policy on the Prevention of Alcohol, Drugs and Substance Use at the Radisson Hotel in Nairobi.
The event brought together government officials, civil society groups, youth advocates, and health professionals to mark a major step in Kenya’s fight against substance abuse.
The policy outlines strict regulations aimed at reducing access, exposure, and harm related to alcohol and drug use. Among its key proposals is a total ban on online alcohol sales.
This includes home deliveries, mobile apps, and vending machines, which NACADA says allow unregulated access, especially for minors and vulnerable groups.
The policy also introduces zoning rules that restrict the placement of alcohol outlets and advertisements.
Bars, liquor stores, and billboards will not be allowed within 300 to 500 metres of schools, churches, homes, and other sensitive areas. The goal is to reduce environmental triggers and early exposure.
Alcohol advertising also faces major restrictions. Celebrity endorsements, school-based promotions, and ads during children’s programs or national holidays will be prohibited.
NACADA argues that aggressive marketing contributes to normalization and early initiation of substance use among youth.
In addition, the policy prioritizes treatment and support. It proposes the creation of a public rehabilitation centre in every county and expanded services for people living with substance use disorders.
Vulnerable populations such as street families will also be targeted for support and intervention.
Stakeholders at the launch including representatives from the Judiciary, SCAD, IILA, and county governments voiced strong support for the policy.
Many described it as a long-overdue framework that brings all players together for a coordinated national response.
Cabinet Secretary for Roads and Transport Kipchumba Murkomen also backed the initiative, stating, “This is a great step towards addressing the root causes of drug and alcohol abuse which continue to destroy families and waste our youth.”
While some creatives and young people raised concerns about the impact on industries and self-expression, NACADA defended the measures as necessary public health protections.
The authority stressed that the policy is not about policing but about protecting lives and reducing harm.
With Cabinet backing already secured, NACADA is now working with partners to prepare for implementation as the policy heads to Parliament for final approval.