Spiderman Homecoming Suffers Second-Weekend Drop

Sony’s Spider-Man: Homecoming isn’t remotely a flop.
Yet the $175 million-budgeted Marvel Cinematic Universe entry earned another $45.2m in its second weekend of release and has now earned $208.27m in ten days.
But the film did drop 61% in its second weekend, identical to the second-weekend drops for Spider-Man 3 and The Amazing Spider-Man 2.
And that $45m weekend figure, from a $117m opening weekend, is identical to the $45m third weekend of Sam Raimi’s Spider-Man (in 2002) and the second weekend of Spider-Man 2 (coming off an $88m Fri-Sun/$180m Wed-Mon debut in 2004).

So, barring some catch-up legs over the next month (and that’s not remotely out of the question), we’re looking at an identical multiplier tospiderman homecoming Amazing Spider-Man 2 ($202 million/$91m) and Spider-Man 3 ($336m/$151m).

That will lead to a domestic total almost identical to the $262m cume of The Amazing Spider-Man (from a $137m Tues-Sun debut) back in 2012. And adjusted for inflation, it will be noticeably fewer tickets sold than that 2012 reboot.

And if the second-weekend figure holds up, the 61.3% drop will be the worst ever for a Marvel Cinematic Universe title.

Now, to be fair, the $117 million opening weekend was among the MCU’s biggest outside of the May summer kick-off blow-outs, second to Guardians of the Galaxy Vol. 2 among MCU films that didn’t open in early May.

And we’re still looking at a film that may end up the summer’s third-biggest domestic grosser, give or take Despicable Me 3. And it cost a lot less than the $235-$255m budgets of the last two Amazing Spider-Man movies, and it was well-liked enough that a sequel should at least hold down the fort comparatively.

Heck, if it plays less like a Spidey movie and more like a more frontloaded MCU movie (think Captain America 1 or Iron Man 2), it may get closer to $285m than $265m.